One of the most challenging parts of design is breaking out of the mold and doing something entirely different. It’s hard to innovate while refining a single thought. Apple has had much success with this concept using their 10-3-1 design process.
This graphic is an attempt to illustrate why it’s important to (as the cliche goes) “step outside the box” when designing. I apologize to the original creator, as I cannot remember where I first stumbled upon this.