Thoughts on Engineering, Photography, and Design.

Hey, I'm Ryan Heath. I design & develop things for a living and play with cameras for fun. This is where I share my thoughts on all of that — and probably more — along the way.

Run Like The Wind

I’m infatuated with Iceland, but I mean… how can you not be. If you’re into photography, I’m sure you understand. Peter McKinnon recently took a trip there and put together a short video primarily from his drone footage, but it’s so well done.

Oh, and Matti Haapoja was on the trip, too, and has an equally impressive video (bringing back his “travel feels” series):

While I’m not into creating video content myself, I’m glad there are talented people who are.

Why Fujifilm?

My first digital camera was a Fujifilm A210 which had a whopping 3.2 MP. It was a little brick and I loved it. Eventually, I wanted to get “serious” about photography and have the ability to swap lenses. After some reasearch (plus budget limitations) I opted for a Nikon D80, and off I went.

Over the years the novelty of a shiny new DSLR wore off. It was clunky, an impossible daily carry, and caused me to stop making photos altogether. I only used it during events and missed out on everything else.

It was a sad time.

I’d been loosely following Fujifilm’s X-line for a bit, and with that old A210 in the back of my mind, I decided to take a real look at their current offerings.

In 2012-13 I pre-ordered the X100S. That camera single-handedly revived my love, desire, and attitude toward photography. Fujifilm had struck again. The size, fixed ~35mm lens, design/build quality, and image output made photography fun again. For the next five years, that’s the only camera I’d used to make photos.

Fast forward to today… My current set of bodies include:

  • X-T5: landscape
  • X-Pro3: family, portraits, and street
  • X100V: every day life, always with me

I’m all-in on Fujifilm and its X-system, let’s go over some reasons why.

APS-C vs Full-Frame

I’m going to get this out of the way… it’s always part of the argument. It’s a subjective choice to prioritize a full-frame sensor above other things, and I completely understand why one would. But speaking from experience, the X-Trans sensors are wildly good. They have great dynamic range, high-ISO performance, and plenty of resolution for most needs. Plus, the 1.5x crop factor has advantages, too (way more telephoto reach).

Full-frame sensors do out-perform APS-C in many ways, but you almost need 1:1 comparisons through pixel-peeping software to notice. I’m here to tell you that the delta is extremely small. I’ve been producing very sharp, high quality photos with Fujifilm cameras for years now.

Obviously, you don’t have to choose Fujifilm X, just be hesitant to blame APS-C as the reason.


I struggle with a thing that functions great but has horrible form. I need both. Take Canon, for example; their cameras are SO ugly to me! I could never own one, even though I’m fully aware of how amazing the image output can be.

But Fujifilm? Wow. They definitely speak my language. To hold one of their cameras is both inspiring and motivating, specially the X100V and X-Pro3. These cameras will stay with me forever, purely on aesthetics. The only camera system I’ve seen who can top Fujifilm in both design, chosen materials, and build quality, is Leica.

Design matters, and Fujifilm continually nails it.

Film Simulations

I love the idea of film, with its limitations and uniqueness, but there’s no way I could deal with the post-processing of it all. Fujifilm, of course, has a long-standing history with film, and they’ve capitalized on that in the digital world through their film simulations.

In addition to their out-of-the-box simultations, you can easily create your own or adopt those created by others. Fuji X Weekly has some amazing recipes ready to go. If you’re interested in film, but don’t want the hassle of scanning and developing, shooting Fujifilm in JPEG mode with film simulations gives the film experience, digitally. It’s pretty fun, I must say. And their JPEGs out of camera are second-to-none.

One Sensor, Multiple Bodies

The way Fujifilm delivers its cameras to users is unlike other brands, and I love it. They really focus and prioritize the experience above all else.

When a new sensor comes out, that new sensor goes into all of the camera/body variations in the pipeline, so you’re never sacrificing on image quality. You just have to choose the ergonomics and design that speaks to you.

My X-T4, X-Pro3, and X100V all have the exact same X-Trans sensor, for example. Now, maybe the processor has more power on one camera versus the other (for example, not every camera can be built for sports). But in terms of quality, there’s no sacrifice. No matter the body, your images will be consistently incredible.

Firmware Updates

This may sound silly, but it’s actually a big deal. Fujifilm listens to its customers, and on top of that, regularly updates its firmware to bring new features to its cameras. Sometimes it’s for bugs or new hardware compatability, but quite often it’s for brand new features.

I haven’t seen many other brands take firmware that seriously, but Fujifilm releases useful firmware on a regular basis.

Lens Quality

Lastly, it’s probably worth mentioning the lens lineup. Without getting into the details, I’ve owned/used 20+ Fujinon lenses over the years and have yet to come across a bad one. They’re incredibly sharp and have a lot of character. There’s a lens for every use case, with more and more released on a yearly cadence (see the roadmap).

On top of that, many of the 3rd party lenses that are made for the X-system are stunning. My latest one is the Viltrox 13mm f1.4 and it’s one of the sharpest wide angle lenses I’ve ever used. The price? $429! I’m not suggesting to only buy 3rd party lenses, just that the X-system provides you with options you won’t find on other systems.


There’s magic in Fujifilm and I’m completely invested in the X-system. I really do love everything about it.

At the end of the day, though, cameras are just tools for creative output. The important thing is that you find a tool that you love to capture the moments you believe to be worthwhile. For me, that happens to be Fujifilm.

If you’ve made it this far and have specific questions, feel free to email me (ryan at rpheath dot com) and we can chat some more! Happy shooting!

What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.

A quote by Karl Lagerfeld
Solo Hiking in Yosemite

I’ve never been to Yosemite, yet it feels like one of my favorite places on Earth. Whatever sense that makes, I’m not sure. Maybe it’s the countless photography, books, videos, documentaries that have made me feel (or at least be made aware of) the experiences.

Here’s something. If I were forced to come up with a 20 year photography project, it would be based around Yosemite. I would take seasonal trips every year for 20 years, and at the end of that span, I would choose the best of the best from my collected photos and make a book. Ansel Adams has already been crowned the “King of Yosemite” (not officially, but c’mon). And Alex Honnold will forever be known as the crazy dude who free solo’d El Capitan. But this 20 year project wouldn’t be about competition, or making a name. It would be about experiencing nature in its finest form, at its finest place.

Now, a 20 year photography project isn’t super realistic. But, I’ll visit Yosemite at some point, and multiple times at that.

Until then, enjoy this little video I stumbled across showcasing why Yosemite stands out in the crowd as one of the world’s most amazing places. I can’t wait to go.

Ahhh the X-T3. This was my first Fujifilm camera having interchangeable lenses.

So excited about the latest addition to my gear, the Fujifilm X-T3. It was released about 1 year ago, it just takes me forever to pull the trigger on something. Plus, Fujifilm has a different philosophy on photography and it took some time to determine if I was fully on board (spoiler: I am).

Attached is a 56mm (~85mm equivalent) f/1.2. It’s, I believe, the fastest prime lens I’ve owned.

Anyway, I’m thrilled to be able to add this gem to my bag.

The Mountains Won't Remember Me

Amazing footage/short film from Peter McKinnon (as always). Worth watching if you’re into photography (or just the general beauty of landscapes). Hard to believe places like this actually exist.

Also, all photos in the film were shot with an iPhone 11 Pro! Pretty incredible, honestly.

Fast Software, the Best Software

The subtitle says it all… Excellent article, and very timely, as our team is currently focusing purely on performance right now.

Jam Icons

Having a consistent icon set is a big deal in product design. I stumbled upon this one, which offers close to 900 free vector icons.

Designing for the Big Picture

A very challenging aspect of designing something is keeping the holistic view in the forefront. It’s difficult because all of the individual parts of a design nag and pull for attention. We’re taught to care about the details, after all (and we should!). But that’s wherein the challenge lies: caring about the details with the big picture in mind.

Ryan Singer has talked about this a lot in the past. Specifically, in relation to designing with forces. The idea is to not let the design interfere with what the design is trying to accomplish, the problems at hand. Once you define the forces involved, that becomes your checklist for how well those individual parts are solving the problems. That separation is important.

As often the case with good solutions, it seems like a very obvious and simple approach, but we don’t always go about it this way.

I don’t think this is something that is easily conquered, it’ll be a challenge with design for as long as things are being designed. This is just one way—a pretty effective way—to mitigate the issues that can arise when the big picture hides in the background.

People are time bound entities transitioning from cradle to grave. Any “solved problem” that involves human beings solves a problem whose parameters must change through time.

A quote by Bruce Sterling